We are collaborating with brands, fillers and manufacturers of spray paint products. We can help producing companies by providing our insights and knowledge about measuring the environmental impact of their products. As well as advise on communicating their efforts to their customers. This is an important step for the entire aerosol industry. Aerosol can and paint manufacturers have the knowledge, resources and ultimately the power to implement new, innovative and less harmful solutions. We are sharing some basic steps that brands and manufacturers can take to contribute to the overall mission of The Aerosol Alliance movement: reducing the environmental and health impact of spray paint.

1. Measuring your impact

We know that the production phase has the biggest influence on the overall environmental footprint of graffiti spray paint cans. The largest contribution to the impact of spray cans comes from their manufacturing step and it mainly lies in the raw material usage. Research and development of more sustainable products will become a significant challenge in the upcoming years. As resources become even scarcer and regulation increasingly more strict.

We believe and recommend that brands and manufacturers start with measuring the impact by using Life Cycle Assessment (LCA). This is a first actionable step that can help to find specific hotspots in your product and supply chain. We want to collaborate with all the parties in the spray paint industry, to find solutions and drastically reduce the impact of spray cans and paint.

Read how we measured the environmental impact of an average graffiti paint [link to page]. Get inspired to also discover the impact of the products that you make. We can support you in this with professional services.

2. Sharing insights without greenwashing

It will become increasingly relevant to share information on the environmental performance of your products. Both in business-to-business and in business-to-consumer communication.

Legislation

In Europe legislations such as the Corporate Sustainability Reporting Directive (CSRD), the Green Claims Directive, and Ecodesign for Sustainable Products Regulation (ESPR) are becoming major drivers to: collect, analyze and assess data to report on the environmental performance on both a company- and product-level. We believe that for manufacturing companies it is wise to stay ahead of these legisalation.

Your key stakeholders are those who purchase and use your products. Besides the paint quality, can control and price factors, the sustainability aspects are becoming pertinent to specify. The transparency of information about the carbon footprint will allow artists and other spray paint users to make a decision on which spray paint to use to make their great art intentionally and consciously. And subsequently, it leads to letting the artists limit the environmental impact of their artwork.

The Aerosol Alliance is offering tailored consultancy services to brands, manufacturing companies in the aerosol industry to help quantify environmental impacts. If you need more information on this topic. Find an overview of our services here [link to page] or contact us directly via the button below.

TIP: If you have a sustainability report, product carbon footprint (PCF), or Life Cycle Assessment (LCA) of your spray paint available, sharing these insights with your audience can give you a competitive advantage.

3. Innovating with greener products

All in all, it is time to start developing more sustainable products. Let's join forces and find ways to improve your products. We represent a large community of users of the products that you produce. We long for better and more environmentally friendly products. And are willing to contribute to make this process of developing better spray cans a little easier. Get in touch and find out how The Aerosol Alliance can help with measuring your product's footprint.

Please send your business inquires to: info@aerosolalliance.com.

‍